From €38 to €60: How IntegroPet Boosted AOV with Kaching Bundles
IntegroPet, a vet-formulated pet supplement brand serving Italy and France, used Kaching Bundles to boost their average order value by 58%
Pets & wellness
Kaching Bundles2 min read
Explore Kaching BundlesKaching Bundles2 min read
- AOV up by 58%
- €38€60
- in bundle-attributed revenue
- €1.95M+
Introduction
IntegroPet sells vet-formulated supplements for cats and dogs across Italy and France. They run Kaching Bundles to structure their product offers.
The Challenge
IntegroPet wanted to raise AOV without scaring off buyers with aggressive discounting. Before bundles, AOV sat around €38. Any fix had to protect conversion, not trade it away.
The Solution
They turned to Kaching Bundles to build quantity-break offers: the more you buy, the more you save, across their supplement range. They tested different unit counts, price points, and even a free-gift incentive before landing on the combination that worked.
Results
The bundles made it easier for customers to buy more, without scaring them away. AOV climbed from €38 to €60. The results have held since launch, adding up to €1.95M+ in bundle-attributed revenue so far.
"If you structure them correctly, bundles always work."
Unexpected Benefits
Roughly half of first-time buyers skip straight to the 3-pack, even though they've never tried the product before. The bundle framing alone builds enough confidence to skip the usual "try one first" step.
They also installed Kaching Subscriptions. It's only been a few months since launch, and adoption is still building. But the customers who've subscribed so far are already outperforming expectations: their AOV in the first two months matches a full year of revenue from a typical customer.
Advice for Other Merchants
For merchants in repeat-purchase categories who assume bundles won't work for them, Francesco's take is simple: structure them right, and they hold up.
