Introduction

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IntegroPet sells vet-formulated supplements for cats and dogs across Italy and France. They run Kaching Bundles to structure their product offers. 

The Challenge

‍IntegroPet wanted to raise AOV without scaring off buyers with aggressive discounting. Before bundles, AOV sat around €38. Any fix had to protect conversion, not trade it away.
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The Solution
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They turned to Kaching Bundles to build quantity-break offers: the more you buy, the more you save, across their supplement range. They tested different unit counts, price points, and even a free-gift incentive before landing on the combination that worked.

Results

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The bundles made it easier for customers to buy more, without scaring them away. ‍AOV climbed from €38 to €60. The results have held since launch, adding up to €1.95M+ in bundle-attributed revenue so far.
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"If you structure them correctly, bundles always work."
- Francesco CEO, IntegroPet

Unexpected Benefits
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‍ Roughly half of first-time buyers skip straight to the 3-pack, even though they've never tried the product before. The bundle framing alone builds enough confidence to skip the usual "try one first" step.

They also installed Kaching Subscriptions. It's only been a few months since launch, and adoption is still building. But the customers who've subscribed so far are already outperforming expectations: their AOV in the first two months matches a full year of revenue from a typical customer.
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Advice for Other Merchants

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‍For merchants in repeat-purchase categories who assume bundles won't work for them, Francesco's take is simple: structure them right, and they hold up.

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