“Bundles are not just about discounts; they are about convenience. If you can group your products in a way that solves a problem or saves time for the customer, it will work in any niche.”
— KapsuleMagazam Team

Introduction

KapsuleMagazam sells custom statue and figure kits often purchased as gifts or for special occasions.

To encourage larger purchases, the team used Kaching Bundles to create guided tiered offers designed around customer intent and purchasing behavior.

Instead of relying on simple quantity discounts, the focus was on making the buying decision easier for customers.

The Challenge

Before implementing bundles, most customers purchased only a single kit.

The team’s primary goal was to increase Average Order Value while also improving cross-sells for optional add-ons such as:

• extra paint sets
• display bases
• complementary accessories
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As the KapsuleMagazam team explained:

“Our primary goal was to increase AOV. Since our product is often bought as a gift or for special occasions, we wanted to encourage customers to buy more units for family members or add complementary items easily.”

The Solution

Instead of using a basic “Buy 2, Get 10% Off” structure, KapsuleMagazam created a guided bundle system with clearly defined tiers:

• Mini Kit
• Standard Kit
• Baby Set

The store also integrated optional add-ons directly inside the bundle flow, allowing customers to increase cart value without leaving the main purchase experience.

“We found that the Mini / Standard / Baby tiering works best because it gives customers a clear choice based on their specific needs, making the decision process much faster.”

Results

Within the first 30 days, KapsuleMagazam saw consistent improvements across key metrics.

• 28% increase in Average Order Value
• Improved conversion rate
• Increased adoption of higher-tier bundles
• Stronger add-on attachment rates
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Since implementing bundles, the store has generated:

$2,666,943.78 in additional revenue through bundle offers

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“We were surprised by how many people actually opted for the higher-tier bundles when presented with a clear comparison.”
— KapsuleMagazam Team

Instead of defaulting to the cheapest option, customers often selected mid-tier or larger bundles when the value proposition was clearly structured.

Why It Worked

This approach transformed bundles from a discount tool into a purchasing experience.

Their bundle setup:

• guided customers toward larger purchases
• reduced manual product selection
• made optional add-ons easier to discover
• helped customers immediately understand value differences between tiers
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“Customers appreciate guided choices rather than having to manually add multiple items to their cart.”

Setup Experience

Implementation was fast and straightforward.

“Thanks to Kaching’s intuitive UI, we had our first bundle tiers live in less than 30 minutes.”

This allowed the team to quickly experiment with different structures and optimize performance without complex setup work.

Advice for Other Merchants

For merchants unsure whether bundles would work in their niche, KapsuleMagazam shared a simple perspective:
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“Kaching Bundles are not just about discounts; they are about convenience.”

The team emphasized that successful bundles are not limited to one industry.

If bundles help customers:

• save time
• make decisions faster
• discover better purchase combinations
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they can improve performance in almost any niche.