"Kaching Bundles is just the perfect tool to show customers that buying more of the same product lowers the price. Could not do business without it."
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— Raymond, Meat For More

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Introduction

Meat For More is a Dutch online meat retailer delivering fresh meat across the Netherlands and Belgium. Unlike most merchants who add bundles as a conversion experiment, Meat For More built their entire store around quantity-break pricing from day one - making it core to how they compete, not just how they discount.

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The Challenge

In the online meat category, customers shop by price per kilogram. A few cents difference per kg can determine where someone places their order.

Shopify's native tools don't make it easy to display tiered volume pricing clearly across an entire product catalog. Meat For More needed a way to make bulk value immediately visible, work consistently across every product, and stay manageable as the catalog grew.

The Solution

Meat For More implemented Kaching Bundle Quantity Breaks store-wide from launch. Every product follows the same quantity-break structure — 1 kg, 2 kg, 5 kg, 10 kg — with progressively better per-kg pricing at each tier. 

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The 10 kg option displays the exact price per kilogram so customers can compare at a glance. Badges like "Most chosen" and free shipping on the largest tier push customers toward higher-value options.

Setup was straightforward. Bundles were live from day one, and the system scaled across the full catalog without becoming a management burden.

Results

On a standard day, Meat For More's conversion rate sits at around 7%. When a newsletter goes out featuring products with deeper-discount bundles, that number jumps to 14% - a full 2x increase.

Over time, bundle-driven purchases have generated €4,966,291+ in additional revenue, with an average order size of around €93.

Unexpected Benefits

The biggest surprise was how well bundles worked as a promotional tool.

Because Meat For More sends newsletters three times a week, Raymond developed a system: duplicate each bundle with a deeper-discount version, then flip it on or off per product when a campaign goes live. No reconfiguring, no downtime - just a quick toggle that syncs perfectly with their send schedule.

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Upsell products added another layer. When available in inventory, combining quantity breaks with upsells pushed order values even higher.

Advice for Other Merchants

Raymond's advice is direct, especially for merchants in food, produce, or any category where customers think in units or weight:

"We sell in kilograms, so the price per kilogram is the most important thing for the customer when comparing prices. That is how every merchant in the same niche should use it."

If your customers naturally buy in bulk or would if the value was made obvious - quantity breaks do that work for you.

Final Thoughts

Meat For More proves that bundles don't have to be a promotional add-on. Built in from the start, quantity breaks became the foundation of how the store competes on price, runs campaigns, and drives order value - generating €4.97M+ in the process.