Case studies

How Pouchdaddy Generated $4.35M in Additional Revenue with Bundle Quantity Breaks

Instead of relying on aggressive upsells, Pouchdaddy increased AOV with simple bundle offers that customers actually wanted.

5% → 9%

Conversion rate increase

$4,352,917+

Additional Revenue Generated

Introduction

Pouchdaddy is a nicotine pouch retailer operating in a highly competitive market where customers frequently purchase multiple units at once to benefit from better pricing.

When the store transitioned to Shopify from their previous ecommerce platform, the team wanted to recreate the same quantity-based pricing strategy their customers were already familiar with.

Using Kaching Bundle Quantity Breaks, Pouchdaddy implemented flexible bundle offers across multiple products, encouraging larger orders while keeping pricing competitive.

The Challenge

In this category, customers rarely buy just one unit. Instead, they often purchase multiple cans at once to get better pricing. Many stores offer tiered discounts such as:

• Buy 5
• Buy 10
• Larger quantity discounts

However, Shopify’s native discount tools don’t easily support flexible quantity-based offers.

As the Pouchdaddy team explained:

“Bulk discounts are very common in the nicotine pouch industry and we would not be able to compete without it. Shopify does not provide it out of the box.”

Without flexible quantity break functionality, matching competitor offers would have been difficult.

Tiered bundle offers encouraging higher order value

The Solution

Pouchdaddy implemented Kaching Bundles quantity breaks across several products.

Their bundle structure follows a simple and clear model:

• Buy 1
• Buy 5
• Buy 10

Each tier offers progressively better pricing to encourage customers to purchase larger quantities.

Discount levels vary slightly between products and are determined based on:

• product margins
• competitor pricing

This allows the store to remain competitive while maintaining healthy profit margins.

Results

After implementing bundle quantity breaks, the store saw a clear improvement in performance.

Most notably, conversion rate increased significantly.

Conversion improved from roughly 5% to 9%, with peak performance reaching even higher in some months.

For example, in July 2025, the store recorded:

• Average order value: €94.03
• Conversion rate: 12.46%

July 2025 performance snapshot (store currency)


At the same time, bundle-driven purchases generated substantial revenue.

Total additional revenue generated through bundles:
$4,352,917+

These results demonstrate how quantity break offers align with natural purchasing behavior in markets where multi-unit buying is common.

Setup Experience

Implementation was straightforward.

According to the Pouchdaddy team:

• The first bundle took only a few minutes to set up
• Additional bundles were created quickly afterward
• Even after configuring dozens of bundle offers, the process remained simple

Unexpected Benefits

Beyond improving conversion rate, bundles also gave the team a way to influence purchasing behavior.

By adjusting promotions and bundle structures, they were able to:

• highlight specific brands
• support lower-converting products
• run different promotional campaigns

This level of flexibility allowed the store to go beyond basic discounts and experiment with multiple sales strategies.

Advice for Other Merchants

For merchants unsure whether bundles work in their niche, the Pouchdaddy team had a clear message:

“Shopify discount options are far too limited. With Kaching there is so much more to explore. You can run many different campaigns to drive sales and increase revenue.”

Bundles aren’t just a discount tool, they become part of a store’s overall conversion strategy.

Final Thoughts

For stores operating in industries where customers frequently buy multiple units, quantity breaks are often essential.

With Kaching Bundles, Pouchdaddy was able to:

• stay competitive in a bulk-driven market
• improve conversion performance
• generate $4.35M+ in additional revenue

And the entire system was implemented in minutes.

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